About Us

Built by Warehouse People, for Warehouse People

Woulf Group is a warehouse systems integration firm headquartered in Grantsville, Utah. With over 30 team members operating across 6 countries, we have completed more than 1,200 projects and 1,000+ logistical, ROI, and efficiency studies — covering 20+ million square feet of warehouse and distribution space analyzed, designed, or integrated.

1,200+

Projects Completed

20M+

Sq Ft Analyzed · Designed · Integrated

30+

Team Members

6

Country Footprint

Our Story

My first project was a study for Rio Tinto at the Kennecott Mine, over 20 years ago. The lead running the project was brilliant, the scope was enormous, and the timeline was slipping — so he brought me in to help him get it across the finish line. A team of six of us counted, photographed, weighed, and measured every piece of inventory across 7 warehouses. Four-month scope, delivered in three. That data became the design for their new distribution center in West Jordan, Utah — and the $8 million integration contract that followed.

That's the pattern that's followed me for two decades: complicated projects, high stakes, and a smart leader who needs someone they trust to make sure the work actually gets done. Twenty-plus years and 1,200+ projects later, we're still the people our clients call when precision matters.

Founded by Steve Macurdy, Woulf Group has grown from a one-man warehouse consulting practice into a 10-person core team with 20+ regular contractors, operating across 3 countries and having designed systems for projects in 3 more — a 6-country footprint across operations and design work.

We've designed, installed, or fully integrated warehouse systems for industry leaders including Rio Tinto, Cabela's, Sportsman's Warehouse, Frito-Lay, Balance of Nature, the LDS Distribution Center, and a Fortune-50 grocery retailer. 1,200+ projects. 20 million square feet of warehouse and distribution space analyzed, designed, or integrated. Along the way, we've performed 1,000+ logistical, profitability, loss, ROI, and efficiency studies for everything from early-stage startups to multi-billion-dollar distribution networks.

The work that matters most to us isn't the biggest project — it's the one where we helped a single company grow from $10 million in annual revenue to over $1 billion in four years. Not through marketing tricks. Through automation, systems design, integration, studies, calculations, and proformas — making sure the right system went in at the right time, in the right place.

That's the pattern we've run for two decades: diagnose the real problem, design the right solution, and make sure the numbers work before anyone pours a slab or buys a conveyor. WoulfAI is the next chapter of that work — putting the intelligence behind our best operations into the hands of every business that needs it.

Beyond Integration — What We Actually Do

Most warehouse integrators show up, sell you equipment, and leave. We don't work that way. Our engagement usually starts with a study — efficiency, loss, profitability, ROI, or capacity. Only after we understand your operation do we decide whether automation, software, design changes, or process work is the right answer.

Recent and in-progress work includes a $700 million manufacturing facility we designed and 3D-modeled, a live 3PL operation we run ourselves, dozens of capital business cases for automation investments, and ongoing advisory engagements with operators across the warehouse, construction, and logistics sectors.

The number that matters most: inefficiencies found.

Across 1,000+ studies, we've identified hundreds of billions of dollars in operational inefficiencies — and designed, quantified, and justified the solutions to capture them. Our business cases don't deal in vague “optimization opportunities.” We put the number on the page, show our math, and defend it in front of CFOs and procurement teams. Typical payback periods run under a year. The shortest we've delivered: 4 months.

What We've Built

Beyond physical warehouse systems, we've built:

  • 100+ AI employees in production — with 1,000+ more built along the path to the ones we kept
  • 100+ agents in active development right now — with 10 already finished and awaiting final coding
  • A full Warehouse Management System (WMS) purpose-built for multi-client 3PL operations
  • Modeling and simulation software used in capital planning, capacity analysis, and pre-construction validation
  • Interface software connecting WMS, ERP, CRM, and billing systems so data stops falling through the cracks
  • WoulfAI — the SaaS platform that packages 20+ years of operational expertise into a subscription anyone can buy

We don't just use software. We built the stack from the ground up because nothing on the market did what our clients actually needed.

Major Clients

Rio Tinto

Cabela's

Sportsman's Warehouse

Frito-Lay

Balance of Nature

LDS Distribution Center

+ a Fortune-50 grocery retailer and 1,200+ projects across the industry

In Our Clients' Own Words

The people we've worked with closely have been kind enough to put their experience in writing. You can read 5 published testimonials at woulfgroup.com from operators, owners, and executives who've worked with us directly.